The ‘3 Things’ trend is a staple on social media, where creators distill complex topics into three essential, digestible points.
The format typically involves a video with a text overlay like “The 3 things every marketer should know going into 2026” or “3 mistakes killing your progress.”
By limiting the advice to just three items, creators leverage the “Rule of Three,” a cognitive principle that suggests information is funnier, more satisfying, and easier to remember when grouped in threes.
This trend resonates because it cuts through the noise of information overload.
In a digital landscape filled with lengthy tutorials and nuanced details, a concise list of three feels manageable and high-value.
It signals authority, implying the creator knows exactly what matters most and respects the viewer’s time.
This density of value often leads to high save and share rates, as viewers bookmark the video to reference the specific tips later, boosting the content’s algorithmic performance.
How To Join The ‘3 Things’ Trend
To participate effectively, choose a topic where you have deep expertise and identify the three most critical insights. Structure your video to deliver a hook, followed by the three points in rapid succession.
Visually, you can use a “talking head” style, counting off on your fingers, or use text bubbles that pop up on the beat of a trending audio track.
In the caption, expand on one of the points to add depth and encourage viewers to read more, driving engagement beyond the video itself.
Key Takeaways:
- The “3 Things” format leverages the Rule of Three for maximum memorability and engagement.
- It builds authority by condensing complex expertise into actionable, bite-sized tips.
- High save rates are standard, as viewers bookmark the concise value for future reference.
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