Snapchat has rolled out its highly anticipated 2025 Recap, providing users with a personalized video summary of their year, based on saved Snaps, Stories, and Chats.
This annual feature enables Snapchatters to revisit their favorite moments and see how they connected with friends over the past year.
Alongside individual recaps, the platform shared broader trends that defined the year, noting a massive resurgence in audio communication.
Globally, users spent nearly 1.7 billion minutes talking daily, with over 5 billion voice notes sent in the U.S. alone, marking a significant shift back toward voice-based interaction.
Visual expression also took center stage in 2025, with Chat Reactions growing by 44 percent and the red heart emoji emerging as the top reaction.
Pop culture heavily influenced digital identities, with the slicked-back bun, broccoli hair, and curtain bangs becoming the most requested Bitmoji hairstyles.
Group chats remained a central hub for connection, seeing a 5 percent increase in activity, while millions more users embraced stickers to add flair to their conversations.
Key Takeaways:
- Snapchat Recap 2025 offers a personalized video of the year’s top moments.
- Voice notes and calls saw a major increase in usage this year.
- Top Bitmoji trends included the slicked-back bun and curtain bangs.
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