The ‘Buy This, Not That’ trend is gaining popularity on social media as creators offer direct product comparisons to help their audience make smarter purchasing decisions.
The format typically involves a split-screen or sequential video where the creator holds up two products: one to avoid (often overhyped or expensive) and one to recommend instead (often a better value or higher-quality alternative).
Text overlays clearly label them “Don’t Buy” and “Buy This,” providing quick, actionable guidance.
This trend resonates because it cuts through marketing noise and influencer hype.
Consumers are often overwhelmed by choices and skeptical of sponsored content; this format positions the creator as an honest broker who is looking out for their wallet and best interests.
It provides immediate value by saving the viewer money or steering them towards a better product experience.
Whether it’s skincare, tech gadgets, or grocery items, the comparative nature of the content builds trust and authority.
How To Join The ‘Buy This Not That’ Trend
To participate effectively, choose two products in your niche that are direct competitors or serve the same function.
Be honest but fair, explain why one is better than the other (e.g., ingredients, price point, durability).
Use clear visuals to show the products side by side. In the caption, provide a more detailed breakdown of your reasoning to add nuance and encourage saves for future shopping trips.
Key Takeaways:
- The trend uses direct product comparisons to guide purchasing decisions.
- It builds trust by offering honest, value-driven advice.
- Success relies on clear reasoning and selecting relevant, popular items to compare.
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