In Strategic Strikes: Mastering Your Communications in the Cage Match of Public Opinion, veteran strategist Patrick Riccards delivers a no-nonsense guide for leaders facing high-stakes crises.
Riccards draws parallels between strategic communications and mixed martial arts (MMA), arguing that survival in the public eye isn’t about polish, it’s about instinct, precision, and the ability to strike first.
He uses real-world examples from corporate disasters and political campaigns to illustrate how to control the narrative when the pressure is on.
The book moves beyond theory, offering actionable tactics for spotting media bias, reading an audience like an opponent, and landing messages that stick.
Riccards emphasizes that effective communication under fire requires agility and a willingness to “stop dancing and start striking.”
Strategic Strikes is designed for those who want to dominate the narrative rather than just survive it, providing a playbook for turning disruptions into opportunities in an increasingly volatile public landscape.
Key Takeaways:
- Strategic communication is compared to an MMA cage match requiring instinct and precision.
- Leaders must learn to strike first with messaging to control the narrative.
- The book offers strategies for countering bias and engaging readers under pressure.
You may also want to check out some of our other recent updates.
Wanna know what’s trending online every day? Subscribe to Vavoza Insider to access the latest business and marketing insights, news, and trends daily with unmatched speed and conciseness! 🗞️
