The ‘Stop Doing This’ trend is gaining traction on social media as experts use a direct, authoritative hook to grab attention and share valuable advice.
The format typically involves a video with a bold text overlay like “Stop doing this in marketing” or “Stop making this mistake with your finances.”
Explain a common error and provide a better, more effective alternative, positioning yourself as a trusted guide who can help the viewer improve.
This trend resonates because it taps into the fear of making mistakes while offering a quick solution.
It stops the scroll by challenging your viewer’s current habits, making them curious to see if they are the ones doing it wrong. Keep your advice concise and actionable, offering immediate value.
For brands and thought leaders, it’s a powerful way to demonstrate expertise, debunk myths, and build trust by helping your audience avoid pitfalls and achieve better results.
How To Do The ‘Stop Doing This’ Trend
To capitalize on the trend, identify a common mistake or misconception in your niche.
Be direct but helpful; avoid shaming the viewer. Instead, frame it as a common trap that’s easy to avoid.
Use clear visuals or examples to illustrate the “wrong” way versus the “right” way.
In the caption, expand on the solution and ask your audience if they’ve ever fallen into this trap, encouraging them to share their experiences.
Key Takeaways:
- The trend uses a direct, corrective hook to stop the scroll and offer valuable advice.
- It builds authority by solving common problems and debunking myths.
- Success relies on offering a clear, actionable alternative to the mistake.
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