A satirical content format known as “They Said” has emerged as a popular engagement strategy across TikTok and Instagram Reels.
The format works as a counterpoint to the polished, success-focused content that dominates professional social media.
By showing the unglamorous sides of your industry, you create moments of recognition for others who experience the same challenges.
The approach is especially effective within niche communities, where shared pain points become a source of connection rather than complaint.
How To Do The ‘They Said’ Trend
To create viral content, pair this ironic text overlay with a specific audio track to evoke feelings of panic, chaos, or clownish behavior.
The visual component usually features you looking disheveled, overwhelmed, or performing a monotonous task.
The success of the video relies on the timing of the reveal, where the immediate reality of the job visually dismantles the idealized quote.
Key Takeaways:
- The trend utilizes an ironic text overlay to contrast professional advice with the actual difficulty of a role.
- Utilize this format to build community through shared workplace struggles and humor.
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