Then Vs. Now is emerging as a popular social media trend, where creators contrast how things used to be with how they are today.
Use text overlays such as “Marketers then vs. marketers now” to highlight changes in habits, tools, or attitudes.
The format is compatible with TikTok, Instagram Reels, and YouTube Shorts.
The appeal comes from simplicity and relatability. You use humor or light exaggeration to show how industries, lifestyles, or personal routines have shifted over time.
If you are creating marketing-focused content, you compare traditional strategies, slower workflows, or outdated tactics with modern approaches shaped by algorithms, automation, and constant content production.
How To Do The ‘Then Vs. Now’ Trend
To participate, creators recorded a single video or stitched clips showing two contrasting moments.
Text overlays clearly labeled “Then” and “Now,” while the tone ranged from comedic to observational.
The trend required minimal editing and relied on recognition rather than explanation to connect with viewers.
You may also want to check out some of our other recent updates.
Wanna know what’s trending online every day? Subscribe to Vavoza Insider to access the latest business and marketing insights, news, and trends daily with unmatched speed and conciseness! 🗞️
