The Secret Santa trend is circulating across TikTok, Instagram Reels, and YouTube Shorts as creators post videos showing what they are gifting friends, family members, or team members.
The most common format features a text overlay, such as “Secret Santa gifts this year,” while displaying items laid out, wrapped, or ordered online.
You typically film from above or at a desk, couch, or bed, with each gift briefly shown on screen.
Some videos include labels like “for my sister” or “for my coworker,” while others rely on visual context.
The content stays simple and focused on the gifts themselves.
This trend works best with short clips and minimal narration.
You let the visuals do the explaining. Most videos run under 15 seconds and prioritize clarity so viewers immediately understand who each gift is for.
Why This Trend Matters Today
This trend matters because it aligns directly with seasonal shopping behavior.
During the holidays, you are actively looking for gift ideas, and this format delivers inspiration quickly without explanation or storytelling.
Audience response shows strong save and share behavior because the content is practical.
Gift-based videos often function as reference material, not entertainment alone.
That utility increases replay value and extends the lifespan of the post.
The trend also feels socially safe to participate in.
You do not need a large budget or dramatic reveal. Thoughtful, affordable, or niche gifts perform just as well because viewers care more about ideas than price.
How To Do The ‘Secret Santa’ Trend
To participate, gather the gifts you plan to give and film them in good lighting.
Use a clean surface and steady framing. Add a text overlay like “Secret Santa gifts” or “What I’m getting everyone this year.”
Show each gift for one to two seconds. If needed, label who it’s for using short text.
Keep movement minimal so viewers can clearly see each item. Avoid fast cuts that make products hard to recognize.
- Pro Tip: Arrange gifts from most relatable to most specific. Starting with broadly appealing items keeps viewers watching longer before you show niche or personalized picks.
You may also want to check out some of our other social media trend updates.
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