The “AI Ads” trend is spreading on TikTok, as creators post short videos explaining how to create ads using AI tools.
You typically see a text overlay such as “How to make AI ads for your niche” followed by step-by-step clips showing prompts, ad scripts, images, or video examples generated by AI.
You usually focus on a specific niche such as real estate, e-commerce, fitness coaching, or local services. Creators show how to produce ad visuals, copy, and hooks using chatbots, image generators, or video tools.
The format is practical and outcome-focused, with tutorials broken into simple, repeatable steps.
Most videos are concise and highly instructional. You walk the viewer through a workflow and let on-screen text do most of the teaching.
The goal is to help the audience understand how to produce ads quickly without advanced design or editing skills.
Why This Trend Matters Today
This trend is significant because an increasing number of small businesses and solo creators are testing paid and organic ads without the support of full marketing teams.
AI lowers the barrier by speeding up script writing, visual creation, and idea testing.
Viewers respond because the content is usable immediately. Tutorials that show exact prompts, templates, or frameworks tend to get saves and shares, signaling strong practical value.
According to platform behavior patterns, “how-to” AI content often outperforms general AI commentary.
The trend also reflects a shift toward niche targeting. Instead of broad ad advice, you see content customized to real estate agents, Etsy sellers, gyms, and coaches.
That specificity increases relevance and improves engagement.
How To Jump On The ‘AI Ads’ Trend
To participate, choose one niche you want to speak to.
Add a text overlay such as “How to make AI ads for ______” and fill in the niche.
Then show the exact steps: writing a prompt, generating visuals, drafting ad copy, or assembling the final post or video.
Keep instructions clear and minimal. Use short screen recordings or slides that show each step for two to three seconds. Focus on one workflow per video so viewers can follow along without pausing repeatedly.
- Pro Tip: Show the final ad first, then explain how you made it. Leading with the result increases watch time and helps viewers immediately understand the payoff.
You may also want to check out some of our other social media trend updates.
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