“Let’s Talk About…” is trending on TikTok, Instagram, and YouTube Shorts, as creators open their videos with a simple, topic-driven line, such as “Let’s talk about entrepreneurship,” “Let’s talk about burnout,” or “Let’s talk about client work.”
The phrase signals that the video will offer straight talk rather than hype.
This format is more about substance than aesthetics.
You choose one topic in your niche and share honest insights, lessons learned, or practical steps people can use right away.
The delivery can be face-to-camera, text-on-screen, or b-roll with captions, but the focus stays on clear advice.
Why This Trend Matters Today
Audiences are responding to content that sounds conversational and direct. “Let’s talk about…” feels like someone starting a real discussion, not a lecture or sales pitch.
That tone keeps viewers watching because it suggests you are sharing an experience, not a theory.
The structure works across niches: marketing, fitness, freelancing, career growth, mental health, or content creation.
As more people search for actionable guidance, topic-based hooks help your video get to the point fast without storytelling buildup.
How To Do The ‘Let’s Talk About It’ Trend
Pick one subject you know well and put it in the overlay: “Let’s talk about ____.” Keep the topic narrow, for example, “raising prices,” “creator burnout,” or “first sales calls.”
Narrow topics make the content feel sharper and more helpful.
Then share two to four concise points in the same video.
Use short sentences that the viewer can read without needing to pause. Avoid vague inspiration; focus on what to do, what to avoid, or what to expect.
- Pro Tip: Lead with the most uncomfortable truth or valuable insight first. Strong opening lines increase watch time and make the rest of the advice more likely to be read.
You may also want to check out some of our other social media trend updates.
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