“I’m Going To” is buzzing on TikTok, Instagram, and YouTube Shorts.
You add a text overlay like “I’m going to start my online business in 2026” and pair it with a clip that matches your tone, serious, funny, or self-aware. The hook is the declaration itself: you state a goal out loud, even if you’re still figuring it out.
You can use this format for career goals, fitness plans, habits, money targets, or lifestyle changes.
Some creators treat it as motivation, others as satire (“I’m going to stop overthinking… tomorrow”), and many balance both. The style is short, readable, and centered on one clear statement.
Why This Trend Matters Today
This trend taps into public goal-setting. When you say “I’m going to…,” you turn a private intention into something visible, which invites accountability and conversation.
Viewers respond because they either share the same goal or recognize the humor in saying it before you’re fully ready.
It also fits how people talk online today, direct, declarative, and personal.
The structure works whether you’re being sincere or ironic, which is why it travels easily across niches and audiences.
How To Do The ‘I’m Going To’ Trend
Choose one specific statement that starts with “I’m going to…” Keep it short enough to read instantly.
Examples include “I’m going to post daily,” “I’m going to take my health seriously,” or “I’m going to stop saying yes to everything.”
Match the tone of your text with your visuals.
Use serious footage if you’re being motivational, or playful clips if you’re going satirical. Keep the video under 10–12 seconds so the message lands fast and is easy to rewatch.
- Pro Tip: Avoid vague outcomes. Tie your statement to a concrete action or timeframe, it feels more real and performs better.
You may also want to check out some of our other social media trend updates.
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