Project Pan 2026 is going viral on Beauty TikTok, where users focus on using up what they already have instead of buying more products.
Post a video showing the skincare, makeup, or perfumes you plan to reuse in 2026 and explain why they will stay in your rotation. The goal is simple: hit “pan” on products, meaning you actually finish them.
You highlight items that still work for you, moisturizers, serums, sunscreens, foundations, or signature scents, and talk about what you’re keeping, not just what you’re buying next.
The tone is practical and honest rather than aspirational shopping content.
Why This Trend Matters Today
You are seeing more cost-conscious beauty content as prices rise and collections grow.
Project Pan flips typical product-haul culture by rewarding reuse and completion instead of constant purchasing.
It also taps into the themes of minimalism and decluttering, which audiences already care about.
For viewers, the appeal is transparency. Instead of curated shelf photos, they see half-empty bottles, worn palettes, and realistic routines.
That authenticity drives comments and saves because people recognize their own overflowing skincare drawers.
How To Do The ‘Project Pan 2026’ Trend
Lay out the products you plan to reuse in 2026.
Add a text overlay such as “Project Pan 2026” and list each item briefly on screen.
You can display swatches, textures, or show how much is already used to make progress visible.
Focus on why you’re keeping them, they work, they’re not expired, or you don’t want to waste money.
You don’t need fancy editing; simple shots on a counter or vanity perform well. Consider adding a quick before/after clip later in the year as you actually finish items.
- Pro Tip: Include one or two “almost empty” products. Visible progress makes your Project Pan feel achievable and motivates viewers to try it themselves.
You may also want to check out some of our other social media trend updates.
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