Brands face a shift where AI systems increasingly handle top-of-funnel discovery through generative responses rather than traditional search links.
Alan Rambam, with over 20 years of experience integrating AI, semantic SEO, answer engine optimization, influencer content, and paid media for major brands, wrote a hardcover, ‘Maintaining Visibility’, released December 13, 2025.
The book serves as a playbook for brands, agencies, marketers, and site developers to maintain visibility when large language models (LLMs) control how stories and recommendations reach audiences.
Rambam argues that the primary risk today is not lower rankings but complete invisibility if LLMs lack knowledge of your brand. He draws on his work building performance-driven systems that train AI search engines, and from the tools he developed during writing.
They include an AI search behavior tracker and structured datasets for testing GEO tactics. A bonus developer’s guide supports implementation for new sites.
What You Will Learn
You will learn how every piece of content – blog posts, FAQs, charts – functions as training data for LLMs. The book details steps to structure and position content so AI systems recognize, cite, and trust it while still engaging human readers to drive conversions.
You will gain practical tools to feed signals to machines now, before automation locks in brand associations for years ahead.
Rambam emphasizes acting promptly, as brands defining themselves through GEO today shape future AI recall. The approach balances machine training with human inspiration to avoid disappearance in an era where traditional search may lose a significant share by 2028, per industry analyst predictions.
Our Key Takeaways:
- The core message is that Generative Engine Optimization determines brand survival in AI search by ensuring LLMs know and cite you instead of competitors.
- This book targets brands, agencies, marketers, and developers who need to adapt content strategies to stay visible when AI narrates discovery.
- You should read it to access a tested framework and tools that help you train machines today and secure visibility before the window narrows in the evolving AI landscape.
You may also want to check out some of our other bestseller book spotlights.
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