Adam Goodman highlighted the region’s mobile-first culture, super-apps, and high digital payment adoption in markets like China (WeChat), India (UPI), Singapore, and Australia.
He noted that consumers embrace AI as an extension of daily life. Citing Microsoft’s 2025 Work Trend Index, Goodman stated that 84% of APAC knowledge workers use AI at work, with rates exceeding 90% in China and India – surpassing North America and Europe by nearly 20 percentage points.
He quoted Microsoft AI CEO Mustafa Suleyman: “Technology should work in the service of people. Not the other way around. Ever.” Goodman described generative AI as a paradigm shift that addresses marketers’ needs for speed and scale while preserving quality.
He argued that AI handles repetitive tasks, allowing more focus on strategy, creativity, and experimentation. Brands gain advantages in attention quality at scale, reduced operating costs, and improved learning loops through data feedback.
Why This Matters Today
Asia-Pacific’s lead in AI adoption stems from consumer-driven innovation and high mobile penetration, creating pressure on brands to integrate generative AI or risk falling behind.
Recent surveys confirm the trend: APAC employees adopt gen AI faster than global peers, though concerns about job impacts persist in some markets.
This positions the region as a testing ground for AI in marketing, from hyper-personalized experiences to agentic systems that act autonomously.
Broader implications include a shift toward AI as infrastructure rather than a tool, with marketers using it for content generation, channel optimization, and real-time adaptation across diverse languages and markets.
Industry voices emphasize balancing efficiency with human creativity to avoid over-reliance on automation.
Our Key Takeaways:
- Asia-Pacific markets show the highest generative AI adoption rates among knowledge workers, reaching over 90% in China and India per the 2025 Work Trend Index.
- Generative AI enables marketers to achieve greater speed, scale, and efficiency while redirecting time toward strategic and creative work.
- Marketing leaders in the region will increasingly share practical AI strategies as adoption matures into full-scale implementation across brands and agencies.
You may also want to check out some of our other tech news updates.
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