Consumers increasingly turn to AI tools for product recommendations and advice, sometimes surpassing traditional search clicks.
Your existing SEO and brand awareness may not translate to visibility here when users query ChatGPT, Claude, or Perplexity about your category; your brand risks remaining unmentioned while competitors get recommended.
Taylor H Hutzel wrote the book ‘AISO: How to Optimize Your Brand’s AI Visibility’ to address that gap. The author introduces AISO as the discipline focused on making AI models recognize, recall, and recommend your brand.
The book targets CMOs noticing their brand’s absence in AI responses, founders establishing visibility from the ground up, and marketing teams observing unexplained traffic shifts. It covers both strategic foundations and platform-specific tactics.
What You Will Learn
You will learn the five key dimensions that shape AI visibility, where weakness in any one area limits overall results regardless of strength elsewhere.
The book details how AI models form recommendations – differently from traditional search algorithms – and highlights signals they use to build beliefs about brands, including the outsized role of Wikipedia pages over homepages.
You also get guidance on platform tactics for ChatGPT, Claude, Perplexity, Google AI, and Gemini, plus insights into how real-time data retrieval and model evolution affect long-term strategies.
The core emphasis rests on establishing genuine authority rather than short-term tricks, so AI confidently cites and recommends your brand.
Early readers have given the book 5.0 out of 5 stars based on two ratings on Amazon, noting its clear framework for adapting to AI-driven discovery.
Our Key Takeaways:
- AI models now drive significant product recommendations, and brands invisible in those responses lose out even with strong traditional marketing.
- This book suits marketing leaders, founders, and teams seeking to understand and counter shifting visibility in AI platforms like ChatGPT and Perplexity.
- You read it to gain a systematic approach to building AI-recognized authority that compounds as models evolve toward real-time retrieval and personalized suggestions.
You may also want to check out some of our other bestseller book spotlights.
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