Digital Marketing News & Trends: April 10, 2025
Here are some relevant news, trends, and updates from the business and marketing world that you may want to know about…
- Google has released a recap of its biggest AI updates from March. They include Gemini 2.5 Pro, the release of AI Mode, and more.
- Google has updated Merchant Center rules, which affect product listings and shipping attributes. More details here.
- Google Ads has made some updates to policies related to account suspension. This update aims to provide clearer information to advertisers regarding misrepresentations, account and billing suspensions, and more.
- Meta Ads has added UTM parameters to all ads. These parameters allow advertisers to track campaign results using external analytics tools.
- Meta has introduced new built-in restrictions to teens’ Instagram, Facebook, and Messenger accounts. Teens under 16 will not be able to go Live or turn off certain protections without their parent’s permission.
- Facebook has added a downward arrow in the comments, but not for everyone yet. Looks similar to the downvote arrow you’d see on Reddit.
- Meta is testing a new ad feature called Comment Keywords – an AI-generated snippet of positive feedback.
- Snapchat introduced a new way to create immersive, generative AI ads with Sponsored Lenses.
- TikTok lives to see another day (or 75). The POTUS has granted the platform a second 75-day extension to either sell or face a ban in the United States. Amazon is now on the list of bidders, too.
Google Search Trends:
- “Affiliate marketing” started to pick up recently, likely due to the recent economic uncertainty and people’s natural tendency to look for alternative income opportunities when fearing potential job loss.
- Both “SEO” and “email marketing” reached an all-time high on April 5. This is interesting because many marketers believe that AI chatbots are the end of traditional SEO, and people have been saying “email is dead” for many years now (but apparently not yet).
- “ClickFunnels” continues to decline. Seems like they’ve had a rough 2.5 years. The culprit? Most likely HighLevel. The first week of August 2023 was a defining moment – that’s when HighLevel finally caught up and then quickly surpassed ClickFunnels in search volume.
That being said, we don’t cheer for any company’s failure. Russell Brunson is a brilliant entrepreneur, and we hope he will figure things out and make a massive comeback.
Tune in to Vavoza Insider continually for more relevant business and marketing news, trends, and ideas from our team. 🗞️ 📈 🗣️
