Digital Marketing News and Current Trending Topics: June 5, 2025
Here are the latest digital marketing news, trends in social media, and current trending topics on June 5, 2025:
Latest Social Media Trends
- The Seasonal Aesthetic shift in reels is coming around the corner. With summer here, expect your feed to get filled with beachy, summer, and tropical vibes paired with vibrant colors. Start creating “summer vibe” content today!
- My Top Stalkers is trending on TikTok. This trend is a filter that supposedly shows you who your biggest 4 “stalkers” are for your profile (but not really; it’s more of a fun assumption).
- Top Trending Audios is a hot topic on TikTok. Creators are posting content, predicting, and claiming which audios are the best to use to go viral.
- Heat Waves by Glass Animals is beginning to trend on Instagram. Content creators are posting relatable reels, hobbies, and pets, bringing a warm and cozy vibe.
- Mariah Carey teased her long-awaited return with hints about “MC16” and a possible June 6 music drop. Be on the lookout for a potential new audio trend and incorporate it into your content to increase virality. 👀
- Vibe Culture is a growing content trend on Instagram. Creators focus on more aesthetic, positive, good-energy, and community-oriented content to boost views and engagement.
- Propaganda I’m Not Falling For is a social media trend in which creators share their opinions and personalities with a catchy audio track. Share a common belief in your niche along with your contrarian opinion.
Business News and AI Updates
- ChatGPT added Connectors for deep research. Supported connectors include Google Drive, SharePoint, Dropbox, Box, and more. Available to Plus, Pro, Team, and Enterprise Edu.
- Venmo released a new debit card and checkout to unleash the next phase of commerce.
- Google is not pleased with its “Ask Photos” AI feature, so it delayed it for two weeks.
- Rosebud has received $6M in seed funding to further its app into AI journaling and mentoring.
- Uber added a new account type for “Senior Accounts” to give a simpler and organized app experience for the elderly.
- Mistral AI, a French startup, has released a new vibe coding client.
- Microsoft launched a new European Security Program as AI and digital technology advance daily, creating a bigger threat to cybersecurity.
- Snapchat released its new Lens Studio AI app and web tool. It’s even easier to create, publish, and play around with Snapchat’s lenses made by you.
- Paddle and RevenueCat have teamed up to allow users to make purchases from developers’ apps on mobile or web devices.
- Reddit is suing Anthropic for allegedly not paying for training data.
Top Trending Google Searches
- AI: Wedbush AI ETF, Asendia AI, Krea AI, Free AI, AI Video, ChatGPT AI, OpenAI, v0 AI, Descript AI, Runway AI, Replit AI, Grok AI, Genpact AI, AI Productiviy Tools, and NotebookLM are trending searches today.
- Marketing: Google searches related to marketing include Best Email Marketing Platforms, Meta Performance Marketing Summit, Marketing Consultant Services, Digital Marketing Solutions, Brez Marketing, Email Marketing Software, CVR in Digital Marketing, Digital Marketing Agency, and Digital Marketing For Restaurants.
- Advertising: Airbnb Advertising, Pay-Per-Click Advertising Company, OTT advertising, CTV Advertising, Car advertising, Connected TV Advertising, TikTok Advertising, Facebook Advertising are the current trending search queries for today.
- Business: Business With Stylists, Business Insider Layoffs, Accredited Business, SaaS Business, KC News, NY Post, and CBC News are all rising search queries today.
You may also want to check out some of our other recent updates.
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