‘AI for Public Relations’ lays out a structured approach to integrating AI into public relations for a mid-career PR manager, communication lead, or agency professional.
The book, edited by Stephen Waddington – founder of Wadds Inc., former President of CIPR, and long-time advisor on communications strategy – and Ben Verinder – founder of Chalkstream and a member of the CIPR AI in PR panel – collects insights from expert contributors.
It covers the effects of AI on daily operations, stakeholder relations, and future planning in PR. The content draws on real-world cases from organizations including AMEC, South Norfolk and Broadland District Councils, and the University of Cambridge.
You receive frameworks for ethical adoption, workflow optimization, and trust maintenance as AI changes content production, strategy development, performance tracking, and reputation oversight.
What You Will Learn
You will learn to select and apply AI models that enhance content generation, strategic planning, and results measurement without replacing professional oversight.
The book details tools and processes that reduce routine work while reinforcing judgment, plus methods to identify and mitigate risks such as bias or misinformation that could harm reputation.
You will also explore governance structures that align AI use with organizational goals and stakeholder needs.
Real-world examples illustrate successful integration in different settings, from councils to universities, to inform your choices.
No widespread reader reviews appear available yet for this edition, as it aligns with recent or upcoming availability per publisher listings (Kogan Page) and industry mentions from 2025.
Our Key Takeaways:
- You acquire practical frameworks to implement AI across PR functions, including content, planning, and measurement, while prioritizing ethics and brand protection.
- Mid-career PR managers, in-house communication leads, and agency professionals gain the most from this guide as they build capability in a shifting field.
- You read this book to develop informed strategies and confidence for leading responsible AI adoption that strengthens long-term impact in public relations.
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