AI In Marketing: Understanding Customer Behavior

Vavoza How AI Changes Your Customers Sep 11, 2025

How AI Changes Your Customers by Mark Schaefer is a practical marketing guide that explains how artificial intelligence reshapes consumer behavior in today’s digital age.

Schaefer examines how AI influences customer decisions, expectations, and interactions with brands, providing marketers with insights into what drives modern buyers.

The book offers actionable strategies for adapting marketing approaches to align with these shifts, helping businesses build stronger connections, anticipate customer needs, and remain competitive.

Blending research, real-world examples, and step-by-step advice, How AI Changes Your Customers equips marketers and business leaders with the tools they need to thrive in an AI-driven marketplace.

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