Amazon has introduced Lens Live, a new AI-powered shopping tool that transforms how customers search for and buy products.
By scanning an item with their camera, users can instantly see product matches, compare options, and add items directly to their cart—all without leaving the live view.
This seamless experience is designed to reduce friction, making online shopping faster and more intuitive than ever.
The feature builds on Amazon’s push to integrate artificial intelligence into retail, giving customers smarter tools that combine product discovery with instant purchasing.
Instead of typing long search queries, shoppers can point their camera at what they want and let AI handle the rest.
Lens Live could be especially powerful for comparing similar products on the spot, helping customers make quicker, more informed buying decisions.
You may also want to check out some of our other recent updates.
Subscribe to Vavoza Insider to access the latest business and marketing insights, news, and trends daily with unmatched speed and conciseness! 🗞️
