Snapchat introduced the App Power Pack, a collection of ad tools and performance upgrades designed to help app marketers reach their business goals more effectively.
This new suite includes improved Target CPA bidding, sponsored snaps in chat, app end cards, playables, and interactive ad formats that allow users to engage with apps before downloading.
Early testing shows that app install campaigns using the Power Pack can achieve at least a 25% lift in performance, making it one of Snapchat’s strongest offerings for advertisers so far.
The Power Pack also works across both SKAN and non-SKAN campaigns, giving app marketers more transparency and flexibility in how they measure results.
With added features like app acquisition conversion metrics and Snapchat Outcomes reporting, advertisers can better understand which strategies drive installs and revenue.
By combining interactive ad experiences with advanced bidding and measurement tools, Snapchat is positioning itself as a stronger platform for app marketers competing in the crowded mobile space.
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