Apple introduced a new version of AirTag, its item-tracking accessory, with expanded connectivity range and improved findability.
The device uses Apple’s second-generation Ultra Wideband chip, enabling Precision Finding from up to 50 percent farther away than the previous model, according to the company.
Apple said an upgraded Bluetooth chip also increases the distance at which nearby devices can detect an AirTag through the Find My network.
The redesigned internal speaker is 50 percent louder, allowing users to hear alerts from up to twice as far as before.
For the first time, Precision Finding is available on Apple Watch, including Apple Watch Series 9 and later, as well as Apple Watch Ultra models, extending item tracking to the wrist.
The new AirTag integrates with Share Item Location, a feature that allows users to temporarily share an item’s location with third parties such as airlines.
Apple said more than 50 airlines now support the feature. Pricing remains unchanged at $29 for a single AirTag and $99 for a four-pack. The device is available to order starting today.
Why This Matters Today
AirTag has become a widely used tracking accessory since its debut in 2021, particularly for luggage, keys, and backpacks.
Expanding its effective range directly addresses one of the product’s main limitations: locating items that are not immediately nearby.
A longer Precision Finding distance reduces reliance on crowded environments and makes recovery more practical in homes, airports, and outdoor spaces.
The addition of Apple Watch support extends AirTag’s utility beyond the iPhone, aligning with Apple’s broader push to make the Watch a more independent device.
This change also improves accessibility for users who may not have their phone in hand when searching for lost items.
The tighter integration with airlines highlights how AirTag has shifted from a consumer convenience to a tool with measurable operational impact.
Apple cited airline data showing reduced baggage delays and fewer unrecoverable bags when Share Item Location is used.
At the same time, Apple emphasized privacy protections, a recurring concern around item trackers.
By keeping pricing flat and accessories compatible, Apple lowered friction for upgrades while reinforcing AirTag as a long-term part of the Find My ecosystem.
Our Key Takeaways:
- Apple released a new AirTag with a longer Precision Finding range, stronger Bluetooth detection, and a significantly louder speaker.
- The update expands AirTag’s usefulness through Apple Watch support and deeper integration with airline baggage recovery systems.
- Apple kept pricing and form factor unchanged, signaling incremental improvement rather than a platform reset.
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