Apple has revealed plans to build an AI-powered web search tool for Siri, signaling its entry into the competitive AI search market.
According to reports, the tool will allow Siri to handle more advanced queries by generating responses with contextual accuracy, putting it in direct competition with platforms like Perplexity, OpenAI, and Google.
This marks a major step in Apple’s strategy to strengthen Siri and make it a more capable AI assistant for daily use.
The move comes as AI-driven search engines continue to gain momentum, reshaping how users discover and consume information online.
Apple’s approach is expected to combine its focus on privacy with advanced generative AI, giving it a unique edge in a space where trust and security are becoming as important as speed and accuracy.
By integrating search directly into Siri, Apple could turn its digital assistant into a more powerful gateway for information, commerce, and productivity.
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