Spectrum and Apple announced the launch of Spectrum Front Row in Apple Immersive on January 5, 2026. The service delivers select Los Angeles Lakers games in an immersive video format on Apple Vision Pro.
The first game airs live on January 9, 2026, featuring the Milwaukee Bucks against the Lakers at Crypto.com Arena.
You access the content through the Spectrum SportsNet app or the NBA app on Vision Pro.
Live broadcasts require viewers in the Lakers’ regional territory – Southern California, Hawaii, and parts of southern Nevada, including Las Vegas – to have a qualifying subscription. The format utilizes multiple camera angles, spatial audio, and 3D graphics for enhanced viewing.
Six games will appear on the schedule through March 2026. Full-game replays and highlights become available nationwide and in select international markets shortly after each live event, according to Apple and Charter Communications statements.
Why This Matters Today
This marks the first live sports broadcasts in Apple’s Immersive format on Vision Pro. The high-bitrate feed and custom production angles provide viewers with perspectives not available in traditional TV broadcasts.
Apple introduced Vision Pro with M5 chip upgrades in late 2025, improving performance for demanding content, like immersive video.
This partnership with Spectrum builds on earlier announcements from October 2025 about bringing NBA games to the platform.
Industry observers note the move expands premium content options for Vision Pro owners. Access remains limited by geography, subscriptions, and device availability.
Our Key Takeaways:
- Spectrum Front Row begins delivering select Lakers games in Apple Immersive on Vision Pro with the January 9, 2026, matchup against the Milwaukee Bucks.
- Live viewing is restricted to the Lakers’ regional broadcast territory with proper subscriptions, while replays reach a wider audience.
- Future developments may include expanded sports content or broader access as Vision Pro adoption grows.
You may also want to check out some of our other tech news updates.
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