AWS Unveils RTB Fabric To Revolutionize Real-Time Ad Performance

Amazon Web Services (AWS) is launching AWS RTB Fabric, a completely managed service to support real-time bidding (RTB) ad workloads.

The new service enables AdTech companies to integrate with customers such as Amazon Ads, GumGum, Kargo, and Yieldmo, allowing them to process millions of bid requests per second with single-digit millisecond latency, up to 80% lower networking costs compared to traditional configurations.

Designed for the growing programmatic ad business, AWS RTB Fabric is a high-performance, private OpenRTB-optimized network with traffic management modules built in and transaction-based pricing focused on AdTech economics.

With RTB Fabric, advertisers can run scalable, low-latency auctions without colocation data center management or complex partner integrations, a major breakthrough in real-time ad performance and efficiency on AWS.

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