‘The Butterfly Strategy’ by Val Roskens Tews is a guide to using LinkedIn as a platform for genuine relationships rather than performance.
Val Roskens Tews, who runs Butterfly Copywriting and has built her presence on the platform over the years – including through copywriting for clients and community-building – authored this paperback released January 23, 2026.
She draws from her experience helping solopreneurs and professionals create content that reflects their true voice.
The book targets business owners, consultants, service providers, entrepreneurs new to LinkedIn, those who dislike traditional selling, and anyone who feels invisible or uncomfortable on the platform.
It emphasizes a shift to a consistent, confident presence so that aligned people reach out first. One early reader review highlights the practical examples and lack of sales focus, noting the emphasis on giving, supporting others, and authentic connections.
Another praises the clear transformation roadmap and the butterfly metaphor for its beauty and applicability. The book holds a 5.0-star rating from one review on its listing.
What You Will Learn
You will learn to apply the Butterfly Strategy for personal transformation on LinkedIn, moving from hesitation and inconsistency to clarity and recognizability. The core involves the 3 Cs method – Comment, Create, and Connect – to engage without increasing post volume.
You discover how to show up authentically, avoid pretending or pitching, and foster trust through a heart-centered style that prioritizes people over performance.
The approach helps you build a community of business friends who naturally refer opportunities. You gain steps to become consistently visible as yourself, turning connections into warm conversations and aligned clients.
Readers find value in real-life examples that illustrate how to build genuine momentum without hustle. The butterfly metaphor frames the process as growth from invisible to irresistible by revealing your true value.
This makes LinkedIn feel like a space for real relationships instead of a stage, especially useful if you want clients but resist aggressive sales tactics.
Our Key Takeaways:
The Butterfly Strategy reframes LinkedIn as a place for authentic human connections rather than forced promotion, using a transformation process to help you attract the right people naturally.
- The book delivers a heart-centered method centered on the 3 Cs to engage on LinkedIn effectively without relying on more frequent posting.
- It suits business owners, consultants, new entrepreneurs, and service providers who want clients but prefer to avoid traditional selling or feel unseen on the platform.
- You read it to shift your LinkedIn approach toward consistent visibility as your true self, leading to trust-based referrals and opportunities that arise organically.
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