Building a StoryBrand 2.0 by Donald Miller teaches a powerful framework to help businesses simplify their marketing message and connect with customers.
The core principle is to stop positioning your brand as the hero and instead, make the customer the hero of a story.
Miller explains that customers are drawn to clarity and will tune out confusing marketing. To cut through the noise, he introduces the seven-part StoryBrand (SB7) Framework, which applies the universal elements of storytelling to branding.
The book teaches you how to identify the needs of your customers, define their problems, position your brand as an authority, provide your customers with a clear plan of action, inspire them to take action, and help them avoid failure.
By following this narrative formula, businesses can create a clear and compelling message that resonates with customers on a deeper level, making their brand stand out and driving growth.
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