Did you know that Snapchat is projected to add another 165 million users worldwide before 2028? That is according to Statista.
Snapchat has 800 million active monthly users, which creates over 4.7 billion snaps daily.
Snapchat claims to reach “90% of the 13-24-year-old population and 75% of the 13-34-year-olds in over 25 countries”, so running ads on this platform is essential, especially if your target audience is Gen Z and Millennials.
These age groups are more likely to share and recommend products or services, making Snapchat the #1 platform for doing so.
Here are some more facts about this age group audience, gathered by Snapchat itself:
- Gen Z and Millennials have a combined spending power of $5T.
- This audience is 34% more likely to purchase from Snapchat Ads than any other social media platform.
- On average, these users open Snapchat about 40 times a day, increasing the likelihood your brand’s ad will be seen.
Put Your Brand In Front Of 800 Million People
Want access to millions of people? Use Snapchat For Business. We could end right here, but that’s not Vavoza’s style.
Snapchat for Business has three main parts: Snapchat Ads, Public Profile, and Snap Promote, which all work together. Let’s expand on each one.
Snapchat Ads
Snapchat Ads offers users high-impact placements for the best results and a variety of different ad formats:
- Single Image or Video Ads: These are most effective for increasing awareness, driving website traffic, and remarketing. Snapchat suggests this ad format for new advertisers.
- Story Ads: These are best for promoting special offers and deals, increasing engagement, and posting educational content about your product or service.
- Collection Ads: Most beneficial to those in the e-commerce business. Through Collection Ads, your potential customers can browse your products and be redirected to your website if they decide to make a purchase. Snapchat recommends this ad format for increasing your conversions.
- Commercials: These kinds of ads cannot be skipped for up to 6 seconds, so the audience is almost forced to watch them. Use commercials to boost brand awareness. Your commercial can be up to 180 seconds long; however, you should aim to capture your audience’s attention in the first 6 seconds, as it can be skipped after that.
- AR Lenses and Filters: Anyone can create their own AR lens or filter. These are effective for increasing conversions, brand awareness, and engagement. The AR lenses are available to your audience through the camera while they take a picture or selfie, and the AR filter can be added after the image is taken.
Public Profile
The Public Profile is your brand’s free “Snapchat home.” This is where you can build your following, attract new customers, and ultimately increase your sales.
Your profile is fully customizable, and Snapchat strongly encourages its business users to keep their public profile up to date and add new content regularly. The Public Profile is where you can save your content so others can interact with it at any time.
By the way, you can promote your posts as ads here, using Snap Promote.
This “place” also offers insights and valuable information about your subscribers, both of which are important to monitor.
Snap Promote
Snap Promote is a new tool on Snapchat that lets you promote existing content from your Public Profile as an ad. This helps you gain more followers and views and increase your website traffic.
Here, you can promote anything: Public Stories, Spotlights, and any other content from your Public Profile, as well as keep track of your advertisements’ results, like views, clicks, time spent on your profile, and other insights.
Closing Remarks
Snapchat for business is an advertising platform to consider, especially if your target audience is Gen Z and Millennials.
The pricing for running ads on Snapchat is flexible and fully in your control. Once you have spent $50, Snapchat gives you a $75 credit. Snapchat offers an option to get started with its budget recommendation: about $20-50 daily for the best results.
You can also get started for free by creating a Public Profile and growing your audience organically.
By the way, in case you were wondering, Snapchat Ads do not disappear, unlike snaps.
On that note, if you want to receive actionable marketing tips in your email inbox, subscribe to Vavoza Insider.
