Cashvertising by Drew Eric Whitman is a book for entrepreneurs, marketers, and copywriters who want to master the science of consumer persuasion.
Based on over 30 years of advertising experience, the book unpacks more than 100 psychological principles that drive buying behavior, principles big brands and top agencies use daily to influence millions of consumers without them even realizing it.
Inside, Whitman explains how to push prospects’ emotional hot buttons, craft irresistible headlines, and design ads that capture attention and drive conversions.
From understanding why people buy products to learning ad-agency tricks for creating high-impact copy and layouts, Cashvertising gives you the playbook to out-market your competition and multiply your sales.
Whether you’re writing emails, sales letters, or ad campaigns, this book equips you with the tools to transform ordinary content into money-making copy that gets results.
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