Wishlist videos are one of the biggest content trends this holiday season, flooding TikTok, Instagram, and YouTube Shorts.
Creators are sharing their Christmas wishlists in creative ways, some with genuine goals and dream gifts, others with over-the-top satire that makes audiences laugh.
The format is simple, versatile, and perfect for both personal and brand storytelling.
This trend works because it taps into the holiday spirit while showing personality.
@hannahsophiakim if you are a USEFUL gifts person- this video is for you. #christmaslistideas #christmaswishlist #wishlistinspo #usefulgiftideas #whattoaskforchristmas @Eberjey @Warmies @Nespresso @Nespresso USA @rhode skin @Shark Beauty @Slip Silk Pillowcase USA @SKIMS @Hourglass Cosmetics @Tyler_candle_company_llc
♬ Nutcracker Waltz of the Flowers – Leopold Stokowski
Whether you’re joking about wanting “more sleep and fewer meetings” or seriously sharing products you love, wishlist videos create a moment of relatability and connection.
Many creators also use them as subtle product showcases or gift guides, blending entertainment with marketing.
To make your video stand out, use festive visuals, trending holiday sounds, and expressive text overlays.
Keep the pacing quick, the tone warm, and make your message feel genuine, whether it’s heartfelt, funny, or both.
Key Takeaways:
- Share your Christmas wishlist in a funny or heartfelt way.
- Use trending holiday audio and quick, engaging edits.
- Blend authenticity and humor to entertain and connect with your audience.
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