The ‘Best Thing To Do With Money’ hook uses a specific dollar figure to attract high-intent leads for your course or coaching program.
Your audience has a specific amount of money they are willing to invest in a solution. This hook lets you meet them exactly where they are.
Top creators like Grant Cardone are using this format to get hundreds of thousands of views with short-form videos. Grant’s recent video, “Best Thing To Do With $50K,” has over 141,000 views.
The hook works because it forces the viewer to self-select. If they have that amount of money to invest, or aspire to, they watch to see if their decision-making is correct.
It creates immediate curiosity and positions you as an authority who can guide their financial choices while nudging them toward your offer.
For course creators and coaches, this is a direct line to your ideal client. By using the exact price of your high-ticket offer as the hook amount, you pre-qualify every single viewer.
Here’s Grant Cardone’s video for your reference:
How To Use The ‘Best Thing To Do With Money’ Hook Correctly
Here is a step-by-step guide to using this qualifier hook to get more high-ticket coaching clients:
Step 1: Choose your dollar amount
Start with the price of your signature offer. If your coaching program costs $5,000, your title might be something like “The Best Thing To Do With $5,000.”
This is the most important step. You are not picking a random number; you are calling out the exact investment your ideal client will make in your offer.
This filters out anyone who is not ready to invest at that level, so you only attract leads who are already qualified to buy your program.
Step 2: Craft your contrarian take
Your video cannot be a sales pitch. The value comes from giving a genuinely useful, non-obvious answer to the question. A good approach is to tell them what not to do and then what to do instead.
For example: “The best thing to do with $5,000 is not to invest it in stocks or real estate. It is to invest it in a skill like public speaking that can make you $5,000 a month.”
This reframes their thinking from a passive investment to an active one, which is exactly what a coaching program or course provides.
Step 3: Film the hook
This is a short-form video, so the first three seconds are everything.
Look directly at the camera (or do a podcast-style side-angle shot) and state your hook clearly and with conviction. Use a simple, bold text overlay with your video’s title.
Keep the background clean and professional. The focus should be on you and your message, not a distracting environment.
Step 4: Deliver the value
After the hook, spend 30-45 seconds delivering on your promise.
Explain why investing in a skill is better than a passive investment. Break down the math. Show them the path from a one-time $5,000 investment to a recurring monthly income.
This is where you build trust and demonstrate your expertise. Give away your best thinking for free. The more value you provide, the more likely the viewer is to take the next step.
Step 5: Add a clear CTA
End your video with a clear call to action. Don’t be vague; tell the viewer exactly what to do next and what to expect.
- For example: “If you want to earn $5,000 a month with public speaking in as soon as 90 days, comment ‘SPEAKING’ below and I’ll send you an invitation for my upcoming live workshop, where I’ll walk you through the entire process step by step.”
Or tell them to click the link in the description or in your bio (depending on the platform you’re posting on).
This generates high-intent leads directly from the video, but don’t try to promote your high-ticket offer directly – it won’t work.
Rather, drive viewers into your strategic lead magnet designed to “warm them up” and make them buy.
Our Key Takeaways
The ‘Best Thing To Do With Money’ hook is a powerful way to attract high-intent leads by pre-qualifying them based on price.
- This trend uses a specific dollar amount in the title to capture the attention of viewers who are ready (or at least able) to invest.
- The format is effective because it creates curiosity and positions you as an authority who can provide financial guidance, building trust with your target audience.
- To implement this for your info business, use the exact price of your high-ticket offer as the hook amount and deliver a high-value, contrarian take on why investing in a skill is the best use of that money.
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