‘The Power of Guest Podcasting’ by Brandon Leibowitz was released in paperback on January 10, 2026. Leibowitz, founder of SEO Optimizers since 2007, draws on his experience in digital marketing and SEO to show you how to treat podcast guesting as a deliberate system rather than random interviews.
You learn to select aligned shows, pitch effectively, prepare content that builds credibility, drive traffic post-interview, and repurpose episodes across channels.
The book targets business owners, coaches, and consultants seeking low-cost ways to establish expertise and generate leads without heavy ad spend.
You will discover a repeatable process to identify podcasts that match your audience and SEO goals, position yourself as a valuable guest, create natural yet strategic talking points, convert listener attention into ongoing business results, and extend the life of each appearance through repurposed content.
Early readers on Amazon have given the book 5.0 out of 5 stars based on 4 ratings, noting its practical focus on turning one-time talks into sustained visibility and trust signals
What You Will Learn
You will learn to identify podcasts that match your audience and SEO goals, craft pitches that position you as an essential expert, and develop natural-sounding talking points that strengthen trust.
The book covers converting appearances into ongoing leads through traffic strategies and maximizing content value by repurposing interviews on social media, email, and websites.
The strategies apply whether you are new to guesting or experienced but not seeing consistent returns.
Our Key Takeaways:
- Guest podcasting becomes a strategic system when you connect appearances to broader visibility, SEO, and lead-generation goals rather than treating them as standalone events.
- Business owners, coaches, and consultants benefit most from this approach if they seek authority and growth without heavy ad spending.
- You should read this book if you want a structured playbook to turn podcast interviews into durable assets that deliver traffic, backlinks, and trust over the years.
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