The Walt Disney Company has entered a major partnership with OpenAI to integrate its extensive library of characters into Sora, OpenAI’s generative video platform.
This three-year licensing agreement enables Sora to create short, user-generated videos featuring over 200 beloved characters from the Disney, Marvel, Pixar, and Star Wars universes.
While the deal includes costumes, props, and environments, it explicitly excludes the likenesses and voices of real talent.
Additionally, ChatGPT Images will gain the ability to generate static images based on Disney intellectual property in seconds.
Beyond content licensing, Disney is making a significant financial commitment by investing $1 billion in OpenAI.
The company will also become a major enterprise customer, deploying ChatGPT for its employees and using OpenAI’s APIs to build new AI-driven experiences for Disney+ subscribers.
Both companies emphasized their shared commitment to responsible AI development, ensuring robust safety controls and respecting creator rights as they explore new frontiers in digital storytelling.
Key Takeaways:
- Disney is licensing over 200 characters for OpenAI’s Sora video platform.
- The deal includes a $1 billion equity investment from Disney into OpenAI.
- Fan-created Sora videos will be curated and streamed on Disney+.
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