Being in the right place at the right time, in front of the right audience, improves conversion success rates.
A confident understanding of your current and potential consumers can help you be in front of them in the right place and at the right time.
Understanding your audience means knowing their needs, understanding their financial capabilities, and potentially predicting their social media activity patterns.
While that sort of data can be obtained and stored manually, there’s a much more effective way – you can use Customer Relationship Management (CRM) platforms.
For instance, our team at Vavoza uses ActiveCampaign.
Why Use A CRM Tool?
Simply put, customer relationship management (CRM) tools make marketers’ lives easier than ever. Here are some of the primary benefits of using a CRM platform:
Automation
CRM automation tools help with repetitive tasks in customer relationship management, improving productivity and allowing you to focus on more important things in your business.
CRM automation can handle email marketing campaigns, scheduling social media posts, combing through leads, data syncing, and much more!
Increased Sales Success
CRMs help build a sales pipeline and analyze sales data in one place.
They also provide improved lead management and sales forecasting, helping you identify more likely-to-convert leads, boost your sales, and increase revenue.
CRMs can also help streamline the sales process, which is especially helpful if you have employees.
Customer Service and Retention
One of the main functions of CRM software is to help you achieve improved customer-business relationships.
You can manage all your contacts and gather important consumer information, such as spending amounts, previous communications, and demographics.
This helps you create better strategies for customer outreach and build and improve rapport and communication with both potential and existing consumers.
Data Analytics
Having data about your customers is useless unless you know how to use it.
Understanding metrics such as email bounce rates and demographics helps you assess the success (or lack thereof) of marketing campaigns and customer-business communications.
CRMs provide tools that rely on, coexist, and benefit one another, just like most things in the marketing world.
Pro Tips For Using CRMs:
Now that you’re sold on the value of CRM tools, let’s help you use them to their full potential! Here are some quick tips:
- Find the right CRM for you: There are hundreds of CRM platforms, and while they share similarities, factors like pricing, customization, and purpose differentiate them.
Some CRMs are designed for the real estate industry, others focus on construction, and others can be customized for any industry.
Here are some reputable CRMs to consider: HubSpot, Salesforce, and ActiveCampaign. - Automation is there to help you: Using the full potential of the CRM will make your business operations more efficient and reduce the risk of errors.
Let your CRM take the tedious tasks off your hands so that you can focus more on creating content and implementing other marketing tactics. - Integration: Today’s technology enables integrating different business tools. Integration goes hand in hand with automation.
You can connect your social media networks, calendars, and media files to your CRM and automate those functions to improve consistency and productivity.
If your CRM software doesn’t support a direct connection with a specific tool you use, Zapier exists for a reason (and we love it)! - Focus on what matters most: CRMs let you personalize customer experiences by providing a variety of customizable forms, surveys, and other tools.
As mentioned previously, CRMs collect and analyze data for you, and the data collected can be leveraged when creating and scheduling social media posts and marketing campaigns.
Remember, when you prioritize your audience and their experience, your audience will prioritize you and your brand.
Customer Relationship Management platforms are powerful tools for collecting precise data and improving customer service.
The functionalities that CRMs offer, such as automation and integration, help you and your team stay productive by reducing the risk of errors and automating repetitive tasks.
When used to their full potential, CRMs increase your sales and consumer retention rates, which are the end goals of marketing.
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