Employee-Generated Content is rising across TikTok, Instagram Reels, LinkedIn, and YouTube Shorts.
You ask team members to record short videos showing real work moments, daily routines, or candid insights from their roles.
The typical format includes quick clips from the workplace paired with simple captions or on-screen text.
You see employees sharing what they do in a day, how projects come together, or what they like about their jobs. Content usually feels unscripted and informal.
Videos often feature phone camera clips, selfie angles, or over-the-shoulder shots of live work rather than polished marketing footage.
This trend focuses on authenticity. You show real people doing real work instead of staged company messaging. The result is content that feels closer to everyday experience and easier for viewers to trust.
Why This Trend Matters Today
This trend matters because audiences respond to real voices more than corporate messaging.
When employees speak directly, viewers gain a clearer sense of the culture, processes, and day-to-day work.
That transparency supports recruiting, brand trust, and customer understanding without heavy scripting.
Engagement is strong because the content is relatable and relevant.
Viewers want to see how work actually happens.
How To Jump On The ‘Employee-Generated Content’ Trend
To join the trend, invite employees to film short clips from their normal workday.
Ask them to share what they are working on, a helpful tip, or a quick behind-the-scenes moment. Keep videos under 30 seconds and avoid scripts so the tone stays natural.
Encourage simple formats: “day in the life,” “what my job looks like,” or “one tip from my role.”
Add light text overlays to clarify context if needed. You do not need studio lighting or professional editing. Clear audio and steady framing are enough.
- Pro Tip: Give employees 2–3 prompt ideas instead of complete scripts. Specific prompts make recording easier while maintaining the authenticity of the content.
You may also want to check out some of our other social media trend updates.
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