The Essentials Trend is among the most popular TikTok content ideas where creators give emphasis to the most essential things that define their everyday life, career, or niche.
The trend will typically consist of minimal text overlay, such as “Marketing Essentials” or “Business Meeting Essentials,” paired with fast product shots, tools, or accessories that are a significant part of their day-to-day life.
It’s a great way to relate to your audience while subtly sharing insights about your work or life routines.
Whether you’re a marketer, an entrepreneur, or a student, the trend can be tailored to your work to highlight the tools you rely on most.
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