Sales EQ by Jeb Blount breaks down how top-producing salespeople use emotional intelligence to win intricate deals in a world where buyers are more informed, in control, and skeptical than ever.
As product knowledge and persuasive presentations are not enough, this book demonstrates how insight into emotional drivers, buying psychology, and buyer experience is the new competitive advantage.
Blount explains how elite salespeople engage prospects, differentiate, and influence decisions by accessing the emotional side of selling.
In the book, Blount reveals tactics such as answering the five essential sales questions, setting buyer expectations, getting micro-commitments to prevent stalled deals, and managing irrational buyer whims.
Sales EQ provides readers with frameworks to enhance their sales-specific emotional intelligence and create leverage in negotiating, relationship building, and positioning.
For all salespeople who wish to close more sales, stand out from “me-too” competitors, and boost revenues, this book is a playbook for modern, human-to-human selling.
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