If you sell courses, coaching, or memberships, you already know the content game is relentless.
You’re supposed to post on TikTok, Instagram Reels, YouTube Shorts, X, Facebook, and LinkedIn. Every single day. Multiple times a day.
Nobody has time for that!
In fact, the top info product sellers in 2026 aren’t doing it themselves. They record one long video, hand it off to clippers, and wake up to their face plastered across every platform.
Not just from their own accounts. From dozens of accounts they don’t even own.
This is the clipping campaign. And it’s quietly becoming one of the most effective growth strategies in the info marketing space right now.
How Iman Gadzhi 10x’d His YouTube in 12 Months
Let’s start with a real example.
In early 2022, Iman Gadzhi had roughly 200,000 YouTube subscribers. By early 2023, he had crossed 2 million, which is a 10x jump in 12 months.
How? He didn’t suddenly become a better educator. He didn’t change his niche. He built a clipping machine.
Gadzhi’s team took his long-form YouTube videos and chopped them into short, punchy clips optimized for TikTok, Reels, and Shorts.
But here’s the part most people miss: his clips didn’t just go out from his own accounts. Fan pages, affiliate accounts, and clippers across the internet started reposting his content on their own profiles. Some were paid.
Some did it organically because Gadzhi’s clips were genuinely good.
The result? His face, his voice, and his ideas showed up everywhere. If you scrolled TikTok in 2023 looking for anything related to agency building or making money online, Gadzhi was unavoidable.
That’s not luck. That’s a clipping campaign.
Why Clipping Campaigns Work So Well
Here’s the thing most course creators don’t understand about algorithms: every account is its own distribution channel.
When you post a clip from your account, the algorithm shows it to your followers and a slice of new people. That’s one shot at the algorithm.
But when 20 different accounts post clips of your content? That’s 20 separate shots. Each account has its own followers, its own algorithmic reach, and its own chance to go viral. The algorithm treats every post independently, regardless of whether the content originally came from you.
This is what we call a “timeline takeover.”
Your potential customer opens TikTok. They see a clip of you from one account. They scroll. They see another clip from a different account. Then another.
Suddenly, you’re everywhere, and the viewer’s brain does what brains do: it assumes you must be important.
This works because of a psychological principle called the mere exposure effect.
The more someone sees your face and hears your ideas, the more they trust you. It doesn’t matter that the clips came from different accounts. What matters is frequency.
And with short-form video dominating every platform in 2026, the mechanics are heavily in your favor.
The Numbers Behind Short-Form Dominance
- The top 3 ROI-driving content formats, according to HubSpot, are all video-based: short-form video (49%), long-form video (29%), and live-streaming video (25%).
- Videos under 1 minute have an average engagement rate of 50%, compared to just 17% for videos over 60 minutes, per Wistia data cited by HubSpot. Shorter clips don’t just get more views. They get more likes, comments, shares, and saves, which is exactly what the algorithm rewards.
- 84% of consumers say they want to see more video from brands in 2026, per Wyzowl’s 12-year Video Marketing Survey. This number has stayed consistent within 8% for nearly a decade. Your audience isn’t just tolerating clips. They’re actively asking for them.
Who’s Running Clipping Campaigns Right Now?
This isn’t theory. Here’s who’s already doing it and what they’re getting:
Alex Hormozi built one of the most aggressive content machines in the info product space. He spends between $70,000 and $150,000 per month on his content team.
His system: he tweets ideas himself, his team identifies the best-performing tweets, and then they turn those into short-form video scripts. One idea becomes 30+ pieces of content distributed across every platform.
He posts 250+ times per week. The result: millions of followers, an $87 million book launch, and a pipeline of deal flow for Acquisition.com that runs almost entirely on organic content.
GaryVee literally invented the playbook for this. His “content model” takes one keynote speech or podcast episode and repurposes it into 30+ pieces of content, generating over 35 million views from a single source video.
He’s been preaching this since 2018, but the tools and platforms have finally caught up, making it accessible to solo creators and small teams.
The Whop Marketplace has formalized the entire clipping economy. Brands and creators post “bounties” on Whop, offering $1-$5 per 1,000 views.
Clippers grab the assets and post them across their own accounts. The platform has generated over 3.5 billion social views with 100 million+ views daily.
Some individual clippers earn $3,000 per million views on UGC content.
The pattern is obvious. The biggest names in info marketing are not creating more content. They’re distributing the content they already have through more channels and more accounts.
The Timeline Takeover Framework
Here’s where this gets interesting for you as a course creator or coach.
Most people think clipping means “cut my podcast into Reels.” That’s a start, but it’s only level one. The real power move is engineering a timeline takeover.
Here’s how it works:
- Level 1 – Self-Repurposing: You take your long-form content and post clips to your own accounts. This is what 90% of creators do.
It helps, but you’re still limited to your own audience and your own algorithmic reach. - Level 2 – Team Distribution: You hire a clipper (or use an AI tool) to create 10-20 clips per video and post them across all your platforms on a consistent schedule.
Your output multiplies, but you’re still posting from one set of accounts. - Level 3 –Timeline Takeover: You recruit or hire multiple clippers who post your content from their accounts. Each clipper has its own followers and its own algorithmic profile.
When 10, 20, or 50 accounts are all posting clips of you, your content saturates the feeds of your target audience. You become omnipresent without running a single ad.
This is what Hormozi’s team does at scale. This is what the Whop marketplace enables for creators at every level.
And this is the strategy that separates info product sellers who are “posting consistently” from the ones who are actually dominating their niche.
The beauty of Level 3 is that its performance is based on. You don’t pay your clippers a salary. You pay per view. If their clips don’t get traction, you don’t pay.
If a clip goes viral, you pay a few dollars for tens of thousands of targeted impressions. Compare that to running paid ads at a $20 CPM, and the economics are dramatically better.
7 Steps to Launch Your First Clipping Campaign
Ready to put this strategy into action? Here’s a step-by-step plan you can start today:
1) Record One Long-Form Video Per Week
You need raw material. Record a 30 to 60-minute video covering a topic your audience cares about. A podcast episode, a YouTube video, a livestream, or even a Zoom call with a student.
The format doesn’t matter. What matters is that you’re sharing real knowledge conversationally.
2) Use an AI Clipping Tool to Generate Clips
Don’t spend hours manually scrubbing through footage. Use a tool that automatically identifies the best moments and cuts them into vertical clips with captions.
Tools like OpusClip have a virality score feature. You should prioritize clips with a score of 75+ to ensure the algorithm actually picks them up.
3) Post 3 to 5 Clips Per Day Across Your Own Accounts
Start with your own platforms: TikTok, Instagram Reels, YouTube Shorts, and X. Consistency matters more than perfection. Three to five clips per day keeps you visible in the algorithm without burning out.
4) Hire Your First Clipper
Find a clipper on platforms like Whop, Fiverr, or in Reddit communities like r/CreatorServices.
Pay them $1 to $3 per 1,000 views. Give them your raw clips and let them post from their own accounts with a link back to you. Start with one clipper, measure results, then scale.
If the clippers post your content from their accounts, ensure you have an explicit agreement that you own the rights to that repurposed content, or you might run into platform “originality” strikes and other issues.
5) Set Up a Bounty System
Once you’ve validated the model with one or two clippers, create a bounty. Upload your clip assets to Whop or a shared Google Drive folder. Set a payout rate.
Let the clippers compete to get the most views. The best clippers will naturally rise to the top, and you only pay for performance.
6) Track What’s Working
Monitor which clips get the most views, which clippers perform best, and which topics resonate with your audience. Double down on what works. Kill what doesn’t. The data will tell you exactly what your audience wants to hear from you.
7) Reinvest Views Into Your Funnel
Every clip should have a clear path back to your offer. A link in bio. A mention of your course or program. A call to action at the end of the clip.
Views without a funnel are just vanity metrics. Views with a funnel and a lead magnet that actually works are revenue.
Closing Remarks
The clipping economy is real, and it’s growing fast. The tools are cheaper than ever. The platforms reward short-form content more than ever. And the bounty marketplace model means you can scale distribution without hiring a full team.
If you’re an info product seller, course creator, or coach who’s struggling to stay visible in 2026, clipping campaigns are probably the highest-leverage move you can make right now.
You don’t need a $150,000 per month content team like Hormozi. You need one good long-form video per week, an AI clipping tool, and a couple of hungry clippers willing to spread your content for a few dollars per thousand views.
The creators who own the most timeline real estate will win. And with a clipping campaign, that can be you.
Would you like to keep up with the latest digital marketing trends and tech news daily with unmatched speed and conciseness? Subscribe to Vavoza Insider 🗞️
