In Intangience: How Human Connection Creates Value Between People, Brands, and Ideologies, strategy thinker Ernie Ross reveals the hidden forces that control how humans connect, decide, and assign value.
Blending behavioral science with real stories, Ross illustrates how feelings, rather than logic, drive the most powerful people and brand connections.
Drawing on international campaigns and personal experiences, he uses anecdotes to illustrate how authenticity and empathy can reinvigorate business, politics, and society.
It presents three signature frameworks: Pillars of Purpose to reveal underlying beliefs, Currency of Conversation for developing messages that spread organically, and The Science of Human Connection for establishing influence based on meaning.
As a marketer, leader, or creator, Intangience is a handbook for dominating the emotional language that provokes trust, loyalty, and enduring influence.
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