Propaganda by Edward Bernays is a controversial yet influential book that probes how governments, corporations, and institutions shape public opinion through strategic messaging.
Bernays, often referred to as the “father of public relations,” argues that modern society is ruled by those who control information and detail how, behind the scenes, habits, beliefs, and behaviors are changed.
Drawing on his experiences serving on the U.S. Committee on Public Information during World War I, he illustrates how propaganda techniques were employed to build support, justify war efforts, and shape national sentiment, a foundation for future political communication.
The book weaves together psychology, advertising, and media theory to explain how feelings can be employed to steer the collective mind.
Bernays boldly claims that propaganda is not only inevitable in a democratic society but necessary since the masses need unseen experts to organize their thought processes.
Propaganda still seems modern today, as if lifted from marketing in the modern era, political campaigns, and digital media ecosystems, which shape public perception at scale.
That it remains required reading is evident: it helps explain persuasion, mass communication, and the hidden mechanics of influence.
You may also want to check out some of our other recent updates.
Wanna know what’s trending online every day? Subscribe to Vavoza Insider to access the latest business and marketing insights, news, and trends daily with unmatched speed and conciseness! 🗞️
