Sell It Like Serhant is a high-energy playbook that shows how Ryan Serhant went from a broke, insecure hand model to one of the most successful real estate agents in the world, and how anyone can apply the same principles.
Serhant emphasizes that great salespeople aren’t born; they’re built through discipline, confidence, and consistent action.
The book mixes personal stories with actionable advice that applies to any industry, not just real estate.
At the core of the book is Serhant’s “Seven Stages of Selling,” a structured framework that guides prospects from first contact to closing.
He teaches how to create a memorable hook, build rapport fast, master follow-up, and become someone clients trust immediately.
Serhant also stresses the importance of energy and enthusiasm, explaining that people don’t buy products; they buy confidence, clarity, and certainty.
Another major theme is time. Serhant says top performers are “time managers, not time stealers.”
He explains how to prioritize revenue-driving activities, avoid low-value distractions, and maintain high momentum by always having the next deal in motion.
The goal is to stop operating in a “feast or famine” cycle and instead build a constant pipeline of leads and opportunities.
Throughout the book, Serhant shares negotiation strategies, mindset shifts, and proven habits that helped him rise during one of the toughest real estate markets.
Whether you’re in business, marketing, sales, or content creation, Serhant’s systems help you become more confident, more persuasive, and more consistent, the traits that separate average performers from elite closers.
Key Takeaways:
- Success in sales comes from confidence, structure, and relentless follow-up, not natural talent.
- The “Seven Stages of Selling” helps guide prospects from contact to close with clarity and confidence.
- People buy certainty — your energy, enthusiasm, and belief matter more than the product itself.
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