How Brands Grow by Byron Sharp deploys decades of empirical research to demonstrate how brands really grow in competitive markets.
Instead of targeting niches or loyalty-theory-driven approaches, Sharp argues that business growth usually comes from an increase in the number of buyers, wider mental availability, and physical presence.
The book tears down widespread myths on advertising effectiveness, price promotions, and loyalty programs and replaces opinion-based practices with scientifically tested marketing “laws” across countries, time periods, and industries.
Sharp emphasizes differentiating through distinctive brand assets, continuity of wide-reach advertising, and market penetration over complex segmentations.
By placing marketing strategy onto a bedrock of real data rather than out-of-date assumptions, How Brands Grow became required reading for any professional trying to scale a consumer brand in noisy markets.
Its scientifically founded approach continues to shape global marketing teams’ strategies; proof that growth is not random, but actually predictable when brands follow the science.
You may also want to check out some of our other recent updates.
Wanna know what’s trending online every day? Subscribe to Vavoza Insider to access the latest business and marketing insights, news, and trends daily with unmatched speed and conciseness! 🗞️
