In his book Everyone Hates Marketing, Erik Wolf shows that marketing often fails to deliver its intended results.
A cited study reveals that 80% of CEOs distrust their marketing leaders, while 74% of those leaders lack the necessary authority to perform effectively.
This creates frustration on both sides – executives see wasted spending, marketers feel undervalued, and businesses miss results.
Erik Wolf, a marketing coach, consultant, Vistage Worldwide speaker, and founder, addresses these issues through his work. He wrote this book to change that.
Released on January 1, 2026, in paperback and other formats, it targets business owners, executives, and marketing teams tired of ineffective approaches. You get a practical framework to build marketing that works, regardless of company size or budget.
What You Will Learn
You learn how to create marketing that influences buyers, link spending directly to desired outcomes, and define success with clear measurements.
The book covers selecting the right messaging and materials, managing teams and vendors with accountability, and prioritizing tactics to avoid wasted effort. It emphasizes removing sales friction and connecting with customers for real business growth.
Early feedback from launch events and online mentions highlights the book’s direct, no-fluff style. Attendees and early readers described it as straightforward and focused on results over complexity, with comments noting its emphasis on teamwork and practical fixes.
Our Key Takeaways:
- Marketing succeeds when you treat it as an investment that drives revenue rather than a cost center that frustrates everyone involved.
- This book suits business leaders and marketers who need a simple, accountable system instead of overhyped tactics or vague strategies.
- You read it to gain tools that align marketing with business goals, measure progress accurately, and stop wasting time and money on efforts that do not move the needle.
You may also want to check out some of our other bestseller book spotlights.
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