Exactly What to Say by Phil M. Jones teaches readers how to use specific, carefully crafted phrases to influence conversations, persuade others, and achieve desired outcomes.
The book is not about complex negotiation tactics but about the subtle power of using the right words at the right time.
Jones provides a series of simple, easy-to-learn phrases that can be immediately applied in various professional and personal situations, from sales and marketing to everyday discussions.
He explains the psychology behind why these specific word choices work to open doors, handle objections, and guide conversations toward a positive result.
It’s a practical, straightforward guide that moves away from theoretical advice and gives readers tangible verbal tools to increase their influence and impact in any conversation.
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