Facebook has announced new features designed to strengthen the connection between fans and creators on the platform.
The update includes fan challenges, where creators launch prompts that encourage followers to create and share their own content.
Fans can join by clicking the challenge hashtag on posts or reels, with the most popular entries appearing on a leaderboard.
Over the last three months, fan challenges have already generated 1.5 million entries and more than 10 million interactions, giving creators new ways to spark engagement and amplify their brand.
Alongside challenges, Facebook is enhancing top fan badges with customizable designs that reflect a creator’s unique community.
Fans earn badges through regular interaction and can proudly display them on comments and profiles.
Popular creators like Cardi B, Ed Sheeran, and J Balvin are already rewarding their superfans with custom badges such as “Bardi Gang” and “Sheerio.”
With over 500 million fans worldwide already using fan badges, these updates make fandom more interactive, personal, and rewarding.
You may also want to check out some of our other recent updates.
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