Facebook introduced major improvements to its Reels experience that make it simpler for people to find, share, and engage with others using video.
The platform’s updated recommendations algorithm learns about people’s interests even faster now, showing them newer and more related Reels that are directly in line with each person’s interests.
Facebook also introduced new friend bubbles, where users can see instantly what Reels or Feed posts their friends liked and start chats directly from those interactions.
The company is also making it more personal with AI-powered suggested searches on select Reels, enabling people to see more content about the things they care about without ever leaving the player.
Users can also now personalize their feed with tools like “Not Interested” and a richer Save feature that keeps Reels and posts in one place.
Collectively, these updates give users more control, more personalized experiences, and more relevant social connections — making the Facebook Reels experience smarter, more engaging, and more enjoyable.
You may also want to check out some of our other recent updates.
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