‘Fix Your Broken Sales Calls’ outlines a six-step system to elevate the quality of sales conversations. Author Jonny Holsten developed the BridgeSelling™ Framework after reviewing hundreds of sales calls and observing that strong marketing often fails due to inconsistent call execution.
He founded BridgeSelling to train sales teams, with early users reporting significant growth. The book targets sales leaders, reps, and business owners who manage inbound sales processes.
You will find guidance on spotting weaknesses in current calls, standardizing effective patterns without rigid scripts, and building conversations that prioritize buyer needs.
Holsten draws from real-world training of hundreds of sales professionals, which contributed to tens of millions in generated revenue for clients. The approach emphasizes practical application over theory.
What You Will Learn
You will learn to diagnose revenue losses from poor call structure, replicate top-performing conversations across your team, and raise conversion rates by making calls more buyer-centric.
The framework includes steps to make calls easier to coach and measure, allowing faster scaling. Readers gain tools to move beyond winging calls or guessing at stalled deals.
The book carries a 5.0-star rating from five reviews on Amazon Kindle edition. Endorsements come from Donald Miller (author of Building a StoryBrand), Kyle Willis (BELAY Vice President), and Richard Fagerlin (Peak Solutions President and Trustology author), who highlight its practical, human-centered approach to sales interactions.
Our Key Takeaways:
- The core message is that sales call quality is the primary driver of pipeline metrics, close rates, and revenue.
- This book is for sales leaders and reps frustrated by inconsistent results from unstructured discovery calls, demos, or full-cycle conversations.
- You should read it to gain a repeatable, measurable system that shortens sales cycles and boosts close rates through better-structured buyer-focused discussions.
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