Folded by Kehlani is a rising audio trend on Instagram Reels, already featured in more than 14,000 videos.
Creators are pairing the smooth, laid-back track with tutorials, lifestyle content, and aesthetic clips that showcase daily routines or personal style.
Its mellow vibe makes it versatile, giving videos a polished and engaging feel without overpowering the visuals.
The trend works because the song blends easily with a wide range of niches.
Beauty and fashion creators use it for tutorials, while lifestyle influencers pair it with day-in-the-life or aesthetic content.
Its popularity also makes it a smart choice for boosting reach, since Instagram’s algorithm often rewards videos tied to trending sounds.
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