Google Ads has rolled out new features to make it easier for businesses to manage advertising across both their websites and apps.
With these updates, advertisers can direct campaigns from Search, Shopping, Performance Max, and Demand Gen to both web and app platforms, giving customers a consistent and unified journey from discovery to conversion.
The improvements simplify workflows and ensure marketers can deliver better results by linking web campaigns directly with in-app engagement.
One of the biggest updates is the expansion of Web to App Connect, which now supports YouTube Ads, Hotel Ads, and Demand Gen campaigns in addition to existing formats like Performance Max, Search, and Shopping.
Google reports that advertisers see, on average, a 2x increase in overall conversion rates when using Web to App Connect for YouTube campaigns.
Alongside this, Google Ads now integrates web and app insights into a single workflow with in-product nudges, unified conversion tracking, and a combined overview card.
A new measurement feature also lets advertisers see how web campaigns drive app installs and first in-app conversions, offering more accurate reporting than ever before.
By unifying web and app advertising, Google Ads is helping businesses attract engaged customers, streamline campaigns across touchpoints, and gain a clearer view of performance.
These tools mark a significant step toward building a connected, cross-platform advertising strategy.
You may also want to check out some of our other recent updates.
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