Google Ads experienced a partial outage on February 2, 2026, according to StatusGator data. The disruption primarily affected Google Ad Manager, while other Google Ads services remained operational.
StatusGator recorded 470 user-submitted outage reports within a 24-hour period.
Users reported being able to access Google Ad Manager but encountering error messages, high latency, and unexpected behavior.
Commonly reported problems included the app not loading, server connection failures, and degraded performance.
Real-time outage reports showed issues across multiple regions, including the United States, Canada, and New Zealand.
The most frequent complaints involved the Google Ads interface failing to load or returning error messages during campaign management and reporting tasks.
Service health data indicated fluctuating performance over the previous 24 hours, with periods marked as possible or likely outages. The incident was categorized as a minor outage, meaning the platform was not fully offline but was operating with impaired functionality for a significant portion of users.
No confirmation was provided that services were fully restored at the time of reporting.
Credit: StatusGator
Why This Matters Today
You depend on Google Ads and Google Ad Manager to monitor campaigns, adjust budgets, and respond to performance changes in real time. Even partial outages can interrupt routine operations, particularly for advertisers managing active campaigns or time-sensitive spend.
Google Ad Manager plays a central role in ad delivery, reporting, and inventory management.
When interfaces fail to load or respond slowly, advertisers lose visibility into campaign performance and may be unable to make critical adjustments.
This can result in delayed optimizations, missed pacing corrections, or incomplete reporting data.
The incident highlighted the operational risk of relying on a single advertising platform.
Many businesses run a majority of their paid media through Google’s ecosystem, leaving limited alternatives during service disruptions. While campaigns may continue serving, the inability to manage or diagnose issues in real time creates uncertainty.
Frequent reports of loading failures and server errors also underscored the importance of independent status monitoring.
Outage-tracking tools help advertisers distinguish between account-level problems and platform-wide incidents, allowing teams to avoid unnecessary troubleshooting during broader service disruptions.
Our Key Takeaways:
Google Ads experienced a partial outage that disrupted Google Ad Manager for users across multiple regions.
The incident caused errors, loading failures, and performance degradation rather than a complete shutdown. Hundreds of reports indicated the issue was widespread and ongoing.
Advertisers were advised to monitor service status and expect limited functionality during the disruption.
- Google Ad Manager was affected by a partial Google Ads outage, according to StatusGator data.
- Users reported app loading failures, error messages, and high latency across several countries.
- The outage disrupted campaign management and reporting while other Google Ads services remained online.
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